Economies grow and shrink over time. None goes straight up without retracing some of the ground already covered. Two negative quarters qualifies as a recession and, from time to time, this is what happens. Given a long enough timeline, there will…Continue Reading
Archive for January, 2019
Since publishing Eat Their Lunch: Winning Customers Away from Your Competition, I have more than a dozen times been asked if one can start at Level 1 (the value of your product or service alone) and grow into Level 4 (the value in strategic…Continue Reading
Tyranny: the word means a cruel and oppressive ruler. Liberty: defined as freedom from oppressive rule.
If you want liberty, you need to rule yourself like a tyrant. If you can’t govern your desires like a tyrant, then you will undoubtedly…Continue Reading
Two runners step up the starting line.
The first runner is wearing the most technologically advanced, aerodynamic running gear ever created. It reduces drag by 14% as compared with any other fabric used to make running clothes. It is the best…Continue Reading
In Eat Their Lunch: Winning Customers Away from Your Competition, I wrote about the four levels of value: Level 1: the value of your product, Level 2: the value of the experience, Level 3: the tangible result you produce, and Level 4: your ability…Continue Reading