It’s easy to make one call to a prospective client each quarter, believing that your single attempt is prospecting. You can try again in another quarter, and there are more prospects to call, and in some cases, fresh leads continue to stream in.…
There is deafening silence where there was a cacophony of shrill voices shouting down cold calling and singing the praises of what they called “social selling.”
Notice that no one serious about helping people improve their sales results is…
Last week, Seth Godin taught me something about competition. Some part of me already knew what I learned, but the words he used to describe the concept provided me with greater clarity. He said, “Two teachers don’t compete. They just occupy…
If you don’t know who your dream clients are, if you haven’t identified the best prospects in your territory, you have a form of friction that prevents you from prospecting.
Word of mouth marketing is essential to the success of any business. Why is it then, that so many marketers don’t have a specific word of mouth marketing strategy? Jay Baer, the author of the new book “Talk Triggers,” joins Anthony on this episode… Continue Reading
If you want to acquire greater business acumen faster, one way to do that is to start and manage your own business, in the popular vernacular what is called a "side hustle." However, entrepreneurship isn't for everyone, even though many glamorize…
One stakeholder needs better results now. Those better results will require changes that endanger other, equally important goals and initiatives. Both of the stakeholders are right to want what they want, and neither is being unreasonable or…
In games of chance, like poker for example, you are dealt a hand. You have no control over the hand you are dealt. In fact, you don’t have any real influence over the cards you are given. The randomness is fundamentally unfair in that the…
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