There are two strategies for producing results faster. One of these strategies is highly effective and certain to produce results. The other strategy doesn’t provide either the result or the certainty, even if it is more attractive to many.
The Promise of Hard Work
The proven way to produce any result faster is to do the work that produces that results consistently over time. Just doing the work by itself does not speed up the results, especially when work is done poorly and sporadically. Success in any endeavor is more like an auditor who measures your effort to determine when you have paid the price to have what you want. Anything done poorly is discounted, and anything done occasionally isn’t noticed.
Many find the price they would have to pay for faster results is higher than expected, and they seek a way to have they want without having to pay the price. They look for shortcuts that allow them to buy success.
Success in Seven Minutes and Other Lies
There are people who will sell you the idea that you can have the results you want now without having to do the work, and without having to stack up small, incremental gains over time. There are some who are easily seduced by the idea that there is a way they can get what they want without the effort, the struggle, and the time. They desperately want to believe the lie that they can have what they want in seven minutes.
When the quick fix doesn’t work, instead of committing to doing the work, they move on to the next promise of instant results. At some point, they give up on wanting the result altogether.
Faster Now Means Starting a Long Time Ago
It’s difficult to sell the promise of disciplined effort over time. It’s especially challenging when contrasted against the promise of instant results now with no effort required.
If what you want is important, producing results faster now would require that you started sometime in the past and sustained the effort over time. This is not a possibility, unless you have a time machine (which is more likely than the effectiveness of any “instant results” solution). The second-best option is to do the work now, and to do it so consistently, that you start stacking up the results you want.
Are you doing the work? Are you consistent in the quality and the frequency of your effort?
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Filed under: Sales