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I no longer find the language “overcoming objections” as useful as it once was. It is more often true that we are really resolving our client’s concerns. The challenge is that they don’t always present their real concern. Here is how to listen to what is really being said so you can help your client gain the confidence to move forward.
You can find more language like this in The Lost Art of Closing and much more in Accelerator.
Get my 2nd book: The Lost Art of Closing
"In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall."
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