Thriving in the Red Ocean

In the Arena Podcast More Episodes
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If you haven’t read my column on Forbes.com titled A Red Ocean Strategy. My experience in sales is only in the Red Ocean, where there was ferocious competition and more competitors than the market needed. The competitive strategy that allows you to displace your competitors is in my new book, Eat Their Lunch (which you can order on Amazon.com now).

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Get my latest book: The Lost Art of Closing

"In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall."

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