--- title: Without a Sales Leader | The Sales Blog description: You can try to run a sales organization without a sales leader, but you will never generate the results you are capable of without one. All of the problems image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_767658412-1.jpg --- ### [Now booking SKO meetings for 2026/27! 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All of the problems and challenges that will prevent you from acquiring clients and growing your revenue will stem from the lack of a leader. It isn’t a good idea to try to build a sales organization without having a leader in place. You can build a sales process designed to help you compel change, create value for your dream clients, and win new business. Without a leader to help salespeople learn, follow, and make adjustments to that process, the process is meaningless, worthless. With a leader, a process can provide an excellent framework for winning new deals. If you want to hire people without providing them a leader, you may as well take the money you would spend on that sales force, pour gasoline on the money, strike a match, and burn the money. Without a leader to set priorities, to set the cadence, to coach and develop them, salespeople will not perform to their true capacity. With a leader, you will have a sales force with priorities, an operating rhythm, and a coach who will improve their skills—and their results. Maybe you will do others have done before you, try to change the process, train the sales force, install a new methodology, or maybe fire the whole sales force and start over. Doing any or all of these will leave you exactly where these decisions have left the entrepreneurs and executive leaders who tried to change everything instead of hiring a leader. They were left in the same place as where they started, namely, lacking a sales leader. It is important to get things in the right order. Without providing the sales force with the leadership they need, you are not giving them a fair chance to succeed. Nor are you giving yourself that same chance. Hire the leader first, and then work on building around them. ###### Tags: [Leadership](https://www.thesalesblog.com/blog/tag/leadership) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on May 16, 2018 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![how-to-lead-ebook-v3-1-cover (3)](https://www.thesalesblog.com/hs-fs/hubfs/how-to-lead-ebook-v3-1-cover%20(3).jpg?width=768&height=994&name=how-to-lead-ebook-v3-1-cover%20(3).jpg) ### How to Lead: The Leadership E-Book As leaders, we're faced with decisions everyday—not all of which are easy to make. Learn how to make those tough decisions, hold yourself and your team accountable, and build a legacy with How to Lead: The Leadership E-Book. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/d345d648-812a-428a-81e4-53ce30822212.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d345d648-812a-428a-81e4-53ce30822212) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-01-22T2:42:49 PM", "datePublished" : "2018-05-16 09:01:55", "description" : "You can try to run a sales organization without a sales leader, but you will never generate the results you are capable of without one. 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