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When you are doing one thing, you are not doing the countless other things you might be doing. When you say “yes” to one thing, you are saying “no” to everything else. Therefore, a “yes” to small things is a “no” to bigger, more important things.

When you say “yes” to procrastination, you are saying “no” to the results that are only produced when you spend time doing the work to produce them. If you procrastinate, you also move back the date by which you will produce those results. You are very literally pushing those results farther into the future, farther away from you.

When you say “yes” to living in your email inbox, passively waiting, reacting to all of the requests that come your way, you are saying “no” to your real work (unless you are being paid for answering email, which you are most certainly not). Your real work is producing some outcome, an outcome that isn’t going to happen because your effort has gone elsewhere, mostly to smaller, much less important things.

“Yes” to Facebook, LinkedIn, Twitter, Instagram, SnapChat, and YouTube is a “no” to calling your clients, following up with prospects, or creating the proposal someone is right now waiting for you to deliver.

“Yes” to an open Browser is a “no” to reading something that will improve your business acumen and allow you to better serve your company and your clients, a “no” to doing something that would provide you with personal growth, a “no” to investing time in your most important relationships, and a “no” the countless other things on the list of things you wish you had time for.

You have plenty of time to do all of the things that you want to do, but recognizing that time requires you to say “no” to small things so you can say “yes” to bigger things. You have to say “no” to comfort and entertainment and “yes” to doing the things that are meaningful and important.

When you say “yes” to small things, you are saying “no” to yourself and your future. Start saying “no.”

Tags:
Sales 2018
Post by Anthony Iannarino on February 5, 2018

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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