Archive for January, 2018

Sales seminar

Help Your Client Move Faster

I am sitting in the audience waiting to speak at a sales kickoff meeting. Right now, a couple of their clients are on the stage, and they have been asked what makes someone a good strategic partner. Almost everything they say is something that…

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dream catcher

Buy the Dream or Do the Work

There are a lot of people who are willing to sell you a dream. That dream is that you can have the result you want without having to do the things that are necessary to produce that result. They will insist that the reason you are not producing…

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