This idea is not what you think it is. It’s different and in some ways, more important. It’s about your brand. Not the manufactured and manicured brand that social media allows you to present to the world. You know, the one you work hard to build.
This is about your real brand. The brand that has nothing to do with social media. This brand is made up of how people feel about interacting with you personally, in real life. This brand isn’t the facade; this brand is the foundation and the structure. That experience is your real brand.
What is the experience people have when they meet you?
Do you give the person you are interacting with your full and undivided attention, making them feel that they are the most important person during the time you spend with them? Or was some distraction more important?
How do you treat people who hold no position of power or influence and can do nothing for you? Do you acknowledge them, giving them the significance they may feel that they are lacking? Do you ignore them, recognizing they can do nothing for you?
Is your behavior indicative of someone who does good work, who is conscientious, and who cares deeply? Is your brand that of excellence, of going the extra mile? Or is your brand “skating by,” doing only what is necessary and nothing more?
This brand, your real brand, is more important than your brand on the internet and social media. It is your real character. It’s who you are when no one is looking and when you are not taking a selfie.
Now, if your “personal brand” isn’t exactly your “real brand,” then your “personal brand” isn’t your brand. That incongruity means that what others see is not what they get. That your talk is not your walk. That it is, in fact, a facade and that the foundation and the structure are weak, not strong enough to support a better brand.
You are better off improving your “real brand” than your “personal brand.” Who you are matters more than what you do.
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