--- title: Don’t Hate the Recipe | The Sales Blog description: The recipe isn’t always pleasant. The results, however, are quite the opposite. You cannot have the results without following the recipe. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Open-Book.jpg --- ### [Now booking SKO meetings for 2026/27! 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The results, however, are quite the opposite. You cannot have the results without following the recipe. The recipe begins with Hard Work. It takes much more Hard Work than most people are willing to provide to produce the results you want, and any shortcoming here destroys the results. The recipe requires that you wake up early, work late, and even spend your weekend working. It also requires that you do the things that you don’t like to do, as well as the work to which you easily give yourself over. If you don’t like Hard Work, then the result is not available to you. You have to add a large quantity of Patient Persistence. You must continue to pursue the result you want, even when what you are doing isn’t producing evidence that it’s working. The patient part of this ingredient means you are going to have to wait, maybe longer than you believe you should have to wait. The persistence part requires that you keep taking action, always pushing forward, in no way dissuaded from the result you are building towards. If you resist either the patience or the persistence, the result will elude you. To have what you want, you have to become the person who can generate that result. That means you have to Grow. Growth means being uncomfortable. It means you stretch yourself beyond what you are now to become a bigger, better version of yourself. You need to be the person who comes [after the person you are right now](https://www.linkedin.com/pulse/person-who-comes-after-you-now-anthony-iannarino/). The recipe requires that you give The most important part of the recipe is to have a Vision of what you want. Nothing works if you don’t know what result you want, why you want it, and why it’s worth the time and effort. Follow the recipe. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2017](https://www.thesalesblog.com/blog/tag/2017) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on September 29, 2017 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-17T2:33:52 PM", "datePublished" : "2017-09-29 08:00:43", "description" : "The recipe isn’t always pleasant. The results, however, are quite the opposite. 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