Archive for June, 2017
You have been calling on your dream client forever. Actually, you’ve been calling a little longer than that. You finally managed to pin down the person who cares the most about what you do, about the value you create, and about the exact…Continue Reading
If I had to start content marketing today from scratch, here is what I would do.
First, I would make a top 10 post centered around the 10 challenges my clients are facing right now. List posts get traffic, but more than that, I would have the…Continue Reading
Maybe you haven’t noticed. Maybe you have ignored the signs. The lack of new opportunities. The passivity. The waiting. The belief that opportunity creation belongs to someone else, like marketing, like SDRs, like anybody else.
Maybe, because you…Continue Reading
Your growth is limited by your ability to listen to ideas with which you disagree, explore beliefs that are in conflict with your own, and your ability to take the perspective of another, understanding that they hold some piece of the truth.
Today I received a little box from a company who wants my attention. Inside the box was a small toy, and a link to a website, and nothing else. The sender wants my attention, and the offer is a serious offer, even though I didn’t watch more than…Continue Reading