Archive for March, 2017

alt text image of a person advising a young couple

You, Advisor.

In order to help your clients to achieve the success they desire, and in order to achieve the success you desire, you need to be more than a sales person. You need to be an advisor.

What questions should your dream client be asking themselves…

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Pitchy No Value Prospecting

The young salesperson’s email promises me that his product will allow my sales team to produce 30 percent more appointments than they are producing now in the same time. He wonders if that is interesting enough to me to warrant a phone call. It…

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So Good It Sells Itself

Your product is not so good that it sells itself. If it were, you would be unnecessary.

Your product may be far better than your competitors' products. That improvement in quality may be felt by anyone who buys it. But that perception doesn’t…

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