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Most people struggle to produce the results that they want not because they can’t do the work, but because they won’t do the work.

You are capable of producing better results than you are right now. This is true for you, no matter how well you are doing now, and no matter what area of your life you’d like to improve. In fact, right now there are people producing the exact result you want.

When you meet the people who are already producing the result you want, you’ll almost certainly discover that they aren’t too different from you. Most of them won’t be smarter than you. Very few of them will have been born with some innate talent that has allowed them to succeed beyond what you are capable of yourself. Not more than a tiny handful will have been born with some advantage that allows them to do what no one else can do. The people who have the results you want are more like you than they are different. In fact, some will have had even greater adversity.

The main differences between you and the people who are already producing the results you want is their willingness to put in the work.

People who produce exceptional results in some area don’t produce those results by accident. Those results are produced intentionally. They focus their time, their attention, and their energy on producing those results. They are passionate about what they want for themselves, and they devote themselves to producing those results. In short, they’re willing to do the work that others are unwilling to do.

You can produce the results you see others producing. The variable here is not ability, it’s willingness. The variable is the discipline to do the hard work necessary to produce those results.

Success in any area has a price. You can have anything you want, but you have to be willing to pay the price in full before you have it. And if you will yourself to do the work, you will surely have it.

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Sales 2017
Post by Anthony Iannarino on February 5, 2017

Written and edited by human brains and human hands.

Anthony Iannarino
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
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