I am continually asked for my opinion and thoughts on The Challenger Sale by Matt Dixon and Brent Adamson. The book is one of the most important books on sales in the last 20 years, and it speaks to the truth that you need to create economic value if you want to be a trusted advisor. My book, The Only Sales Guide You’ll Ever Need, is designed to help you become a trusted advisor and create relationships of value.
Here is a link to the HBR post: Selling Is Not About Relationships: https://hbr.org/2011/09/selling-is-not-about-relatio
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