--- title: Focus Is the New Currency of Success | The Sales Blog description: The new currency of success is focus and attention. If you want greater results, focus. If want to succeed with greater certainty—and faster—focus. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_233256223.jpg --- ### [Now booking SKO meetings for 2026/27! 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If you want greater results, focus. If want to succeed with greater certainty—and faster—focus. Therefore, focus on success.  ## What Has Your Attention? The starting point of improving any area of your life is to bring attention to that area for attention is the new currency. If you want to know how you spend your time, take an inventory. [Track what you do for a couple of days](https://www.thesalesblog.com/blog/my-two-favorite-new-tech-tools) and you will learn a lot about yourself, much of it, you may not like. You will, however, find room for improvement. You can do the same thing with your focus. What do you focus on? What gets your attention? Does what you pay attention to really deserve your attention? - How much of your focus do you give to [external](https://www.thesalesblog.com/blog/on-internal-and-external-distractions) events and circumstances as a way to explain why you aren’t producing the results you need? - How much of your focus goes to things that are wholly outside of your control and influence? - Is it easy for you to find yourself in the browser or in the inbox having focused on trivialities while ignoring your priorities? ## Unaddressed and Uncompleted Without focus, your most important priorities sit unaddressed and uncompleted. It’s easy to trade the small and meaningless for the big and important without ever meaning to make that choice. Focus means the browser is closed. It means [your email inbox is closed](https://www.thesalesblog.com/blog/how-to-stop-living-in-your-inbox). Your notifications are turned off. You have blocked out distractions so you can give what’s most important your full and undivided attention. - How much of your focus do you give to the things that produce the results you want in spite of anything outside of you? - How much of your focus do you give to the things you can control or influence? - How often do you focus all of your attention on a single task without any opportunity to be distracted? If your tasks are never completed, it’s a lack of focus. If you make little progress on your priorities, it’s because you haven’t given them your full attention. If your thoughts are elsewhere, you cannot produce the results you are capable of producing. Your focus is power concentrated. It allows you to produce better work. Your focus produces those results faster, too. Pay attention to what has your attention. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2017](https://www.thesalesblog.com/blog/tag/2017) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on January 2, 2017 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2024-09-10T7:07:52 AM", "datePublished" : "2017-01-02 21:00:28", "description" : "The new currency of success is focus and attention. If you want greater results, focus. 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