The Hustler’s Playbook: Hustlers Harness Their Enthusiasm

Hustlers pursue their goals and dreams with great enthusiasm. There is no hedge, no half-measures, nor self-doubt. Once the hustler has set her sights firmly on her goals, her enthusiasm moves her ever forward towards those goals.

The would-be hustler doesn’t possess this same enthusiasm. Their lack of confidence and their ideas prevent them from allowing their passion to overtake them. They hedge. They doubt themselves.

Enthusiasm is driven by a deep belief that what you are doing is important. It’s something that you absolutely must do. It doesn’t matter to the hustler how long it will take to reach their goal; enthusiasm creates a sense of urgency. It matters not that the hustler doesn’t yet have everything they need to succeed. Their passion propels them to act despite the fact they are missing resources.

Enthusiasm turns drudgery into play. And play increases your enthusiasm. An excited passion for a project or a goal makes even the most onerous tasks pleasurable. The would-be hustler doesn’t easily give themselves over to their passion, and so enthusiasm eludes them. The hustler, however, allows themselves to be swept up by their passion, and work no longer feels like work.

The hustler’s enthusiasm provides them the stamina necessary to focus for long periods of time. Never let anyone convince you that the hustle is conferences, parties, being seen, and pitching investors. The hustle isn’t glamorous. Hustlers work. Long hours. Early hours. Late hours. Enthusiasm is what fuels the work being created and completed.

Hustlers infect others with their enthusiasm, drawing people to their cause. You can’t sell an idea about which you are not over-the-top passionate. If you are madly in love with your goals and your ideas, your enthusiasm will spread to others. The would-be hustler, lacking passion and enthusiasm, cannot move others to action because they are unable to move themselves. Enthusiasm is the catalyst for ideas to spread and for others to take up your cause.

If you are going to hustle, you are going to have to allow your enthusiasm to overtake you.

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