The Hustler’s Playbook: Success Is a By-Product

You can’t “be successful.” You can only do the things that produce success.

Hustlers are successful because they do certain things of which success is a byproduct.

Future-Orientation

Hustler’s are future-oriented. They don’t allow their past to define their future. For a hustler, their past is just an origin story. Hustlers trade time and energy now for the future they want.

Success is what happens when you take the actions that build a better future.

Go All In

Hustlers succeed because they don’t take half measures. They’re all in. If they are going to do something, they become obsessed with that thing. They allow their vision to consume them.

Success is what happens when you take massive action in pursuit of some goal or ambition.

Grind It Out

Hustlers love the grind. A non-hustler hates Mondays and can’t wait for Friday. They call driving to the office and doing their job “the grind.” But hustlers define “grind” very differently. To a hustler, grinding means relentlessly doing the work that most needs to be done, and that which leads to the best results.

Success is the by-product of hard work. It’s also the result of working smarter.

Grow Big Enough

Hustlers are growth-oriented, personally and professionally. Hustlers work on developing the only real asset they have for producing the results they want: themselves. Hustlers don’t allow failure or setbacks to dissuade them. Instead, they use it to make adjustments.

Success often follows failure. Failure is your teacher, giving you the feedback on what you need to learn before your next attempt.

Do What Is Uncomfortable

Hustlers don’t avoid the things that cause non-hustlers to run for the doors. Hustlers are comfortable with conflict, engaging in the difficult conversations that are necessary to getting things done. Hustlers are also comfortable selling themselves and their ideas, in part because they’re obsession is the passion that infects others.

Success is what happens when you do the things that make you uncomfortable until they no longer make you uncomfortable.

Outcomes Are the By-Product

What about the money? Hustlers do make money, even if their real goal is something greater, like freedom. But money is only a by-product of creating value for other people. Unless you inherit money, the money you make has to come from someone else who is willing to exchange it for something you have.

Success is a naturally occurring outcome of a set of beliefs and actions. The beliefs and actions that hustlers consistently take are what produces the success. Don’t confuse the by-product with the hard work and sacrifice it takes to produce it.

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