--- title: I Built a Website. Now How Do I Get Clients? | The Sales Blog description: “I started a website. How do I get clients?” That’s the full content of an email I received from a self-described entrepreneur. Drucker said, “The purpose of a business is to create a customer.” He also said that the core functions of a business are innovation and marketing. Innovating is about creating new, different, and […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_157706513.jpg --- ### [Now booking SKO meetings for 2026/27! 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Now How Do I Get Clients? ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) March 30, 2016 “I started a website. How do I get clients?” That’s the full content of an email I received from a self-described entrepreneur. [Drucker](https://en.wikipedia.org/wiki/Peter_Drucker) said, “The purpose of a business is to create a customer.” He also said that the core functions of a business are innovation and marketing. Innovating is about creating new, different, and [greater value](http://thesalesblog.com/2014/02/05/how-to-create-greater-value/). Marketing is about acquiring the customers who want, need, and will benefit from the value you create. Right now, it is en vogue to don the moniker of “Entrepreneur,” especially in the technology space. Even more prestigious is the title “Serial Entrepreneur,” even without the track record of success necessary to make the title appropriate for one’s LinkedIn profile. An [idea](http://thesalesblog.com/2013/06/02/ideas-are-worthless-execution-is-priceless/) doesn’t make you an entrepreneur. Almost everyone you know has a good idea, some of them potentially good ideas for a business. A good idea by itself is worthless. In fact, some really great ideas don’t make a good business. A website, a business card, and a pitch deck don’t make you an entrepreneur either. The website can provide the appearance of legitimacy, as can a business card. A pitch deck can share your vision of what the business might become in the future, and the projections might show your certain smooth path to the legendary “[Unicorn](https://en.wikipedia.org/wiki/Unicorn_(finance))” status. But none of these things will make you an entrepreneur. The only thing you really need to become an entrepreneur is a customer. Until you have a customer, you don’t have a business. Until you have someone paying you to create some value for them, you are not an entrepreneur. The idea, the website, the business cards, the pitch deck, and even the seed capital don’t make your idea into a business. [We need more entrepreneurs](http://thesalesblog.com/2015/01/26/america-needs-entrepreneurs/). More people should start their own business, even if it’s their side hustle. The most important thing you need to succeed in an entrepreneurial endeavor is a plan to acquire customers and the ability to execute on that plan. Until you have that, nothing else matters much. [**Tweet](https://twitter.com/intent/tweet?text=I+Built+a+Website.+Now+How+Do+I+Get+Clients%3F&url=https%3A%2F%2Fthesalesblog.com%2F2016%2F03%2F30%2Fbuilt-website-now-get-clients%2F%3Futm_source%3Dtwitter%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare&via=iannarino) **Pin [**Share29](https://www.linkedin.com/cws/share?url=https%3A%2F%2Fthesalesblog.com%2F2016%2F03%2F30%2Fbuilt-website-now-get-clients%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Share52](https://www.facebook.com/share.php?u=https%3A%2F%2Fthesalesblog.com%2F2016%2F03%2F30%2Fbuilt-website-now-get-clients%2F%3Futm_source%3Dfacebook%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Email](mailto:?subject=I%20Built%20a%20Website.%20Now%20How%20Do%20I%20Get%20Clients%3F&body=%22I%20started%20a%20website.%20How%20do%20I%20get%20clients%3F%22%20That%27s%20the%20full%20content%20of%20an%20email%20I%20received%20from%20a%20self-described%20entrepreneur.%20Drucker%20said%2C%20%22The%20purpose%20of%20a%20business%20is%20to%20create%20a%20customer.%22%20He%20also%20said%20that%20the%20core%20functions%20of%20a%20business%20are%20innovation%20and%20marketing.%20Innovating%20is%20about%20creating%20new%2C%20different%2C%20and%20greater%20value.%20Marketing%20is%20about%20acquiring%20the%20customers%20who%20want%2C%20need%2C%20and%20will%20benefit%20from%20the%20value%20you%20create.%20Right%20now%2C%20it%20is%20en%20vogue%20to%20don%20the%20moniker%20of%20%E2%80%9CEntrepreneur%2C%E2%80%9D%20especially%20in%20the%20technology%20space.%20Even%20more%20prestigious%20is%20the%20title%20%22Serial%20Entrepreneur%2C%E2%80%9D%20even%0D%0A%0D%0ARead%20More%20Here:%20%20https%3A%2F%2Fthesalesblog.com%2F2016%2F03%2F30%2Fbuilt-website-now-get-clients%2F%3Futm_source%3Demail%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Pocket](https://getpocket.com/save?url=https%3A%2F%2Fthesalesblog.com%2F2016%2F03%2F30%2Fbuilt-website-now-get-clients%2F%3Futm_source%3Dpocket%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Buffer18](https://bufferapp.com/add?url=https%3A%2F%2Fthesalesblog.com%2F2016%2F03%2F30%2Fbuilt-website-now-get-clients%2F%3Futm_source%3Dbuffer%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare&text=I+Built+a+Website.+Now+How+Do+I+Get+Clients%3F) 99 Shares ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2016](https://www.thesalesblog.com/blog/tag/2016) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on March 30, 2016 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/c9f553be-fbba-4813-9199-95c1603472e7.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/c9f553be-fbba-4813-9199-95c1603472e7) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-06-15T6:13:42 PM", "datePublished" : "2016-03-30 23:29:24", "description" : "“I started a website. How do I get clients?” That’s the full content of an email I received from a self-described entrepreneur. Drucker said, “The purpose of a business is to create a customer.” He also said that the core functions of a business are innovation and marketing. 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