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You knew the answer to the question about who deserves your total honesty when you clicked the link that brought you here. You knew that this post was going to be a not-so-gentle nudge and some tough love, didn’t you? Some part of your subconscious mind wants you to read this.

You have to love yourself enough to be brutally honest with yourself.

  • Maybe you are not in good physical shape, you aren’t exercising enough, and you aren’t eating right. You can lie to yourself and tell yourself that because you aren’t as bad as some other people, that you are okay. But you aren’t okay, and you know you need to make serious changes. Be honest.
  • You aren’t happy in your work now. You know that you are not doing the proactive work that would allow you to love your job, so you lie to yourself and pretend it’s “the company,” “your manager,” or “your compensation package.” If you are honest with yourself, you will admit that you need to change your part of your relationship with your work. You will be the common denominator at the next place you work, you know, when you feel the same way you do now. It’s not “them.” It’s you that has to change.
  • You are not earning or saving enough money. You know that you are not where you need to be now. You can lie to yourself and pretend that there will be time for you to make up what you haven’t earned and saved, but that time has been slipping away for a long time. If you are honest with yourself, you know that you need to take action now.

We all lie to ourselves. We absolve ourselves of responsibility as a way to protect our identity, and our ego. But if you want to improve your life, you’ll stop lying to yourself.

You are 100% responsible for your life. You are probably responsible for a lot of other people as well. Some of the people who love you will never call you on your own “stuff.” But because you alone are responsible for your life, you have to be brutally honest with yourself, especially when you don’t like the content of the internal dialogue.

Being honest with yourself isn’t about beating yourself up. It’s about challenging yourself to become the best possible version of you. It’s about not letting yourself down. It’s about not letting other people down. It’s about living to your full potential.

If the truth hurts, don’t try to avoid it. Make it so the content of that truth is no longer true.

You owe yourself the truth.

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Sales 2015
Post by Anthony Iannarino on December 28, 2015

Written and edited by human brains and human hands.

Anthony Iannarino
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
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