Archive for August, 2015

alt text image of two people in a car showing fear

On Abusing Fear

Three times in as many days, I received a call from an unknown, local number. Because the number is local, and because they made so many attempts, I answered the phone. I was greeted by a recording that said “Your business cannot be found on the…

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The Prospecting Rule of Thirds

“You don’t really mean call 1,000 prospects, do you?”

Yes. I do mean call 1,000 prospects. Unless you have a list that you have built that is big enough—and well defined enough—to create more than enough opportunities, you need to make a lot…

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