To non-hustlers, it can look as if the Hustler seeks certain things. It appears that Hustlers are seeking money, wealth, and status. But these aren’t the things that the Hustler seeks. These are the things that accrue to the Hustler as she pursues what she seeks.
The Freedom of Choice
The Hustler seeks money because it provides the freedom of choice. Without money, you have limited choices. When you have little money–or even just enough money–you have limited experiences. You can’t afford to do the things you wish you could do. The Hustler doesn’t want the money. They want the choices that money provides.
The Freedom of Security
The Hustler seeks wealth, too. But not for the reasons you believe. They seek wealth because wealth provides the freedom of certainty. Wealth provides security. A lot of Hustlers were born with nothing, and their strong desire for wealth is a manifestation of their fear of having too little for too long.
The Freedom to Contribute
There are some Hustlers who seek status. Everyone has an inborn need to be important and significant in some way. But the status isn’t something the Hustler seeks. “Status” is something that accrues to the Hustler because of the contribution they make. The more successful the Hustler is, the more people they employ and the bigger their company. The more people the Hustler serves, the more people know them for their contribution. Some Hustlers end up with their name on a building at some hospital or University.
Money-motivated people aren’t very interesting to be around, and they don’t tend to make a real difference in other people’s lives. People who seek fame, or status, without making any real contribution are terribly uninteresting. People who are motivated by money and fame are very different than a Hustler.
The Hustler seeks freedom. They seek the freedom of choice and the experiences that make up an interesting life. They seek the freedom of certainty and the absence of fear. They seek the freedom to make a contribution in the areas that they believe are important. Freedom is what the Hustler seeks most of all.
- What freedoms do you seek?
- Why do you want those freedoms?
- What price are you willing to pay to be truly free?
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Filed under: The Hustler's Playbook