--- title: The Voice of Reason Lies | The Sales Blog description: The voice of reason lies. Nothing it recommends is reasonable. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_122935084.jpg --- ### [Now booking SKO meetings for 2026/27! 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It’s job is to tell you what you can’t [believe](http://thesalesblog.com/blog/2015/02/26/a-short-list-of-self-limiting-beliefs/), what you can’t do, what you can’t have. It reminds you that you are unreasonable when you think beyond what is “normal.” The voice of reason provides limits. It limits your imagination. It limits your vision. It limits your desires. The voice of reason reminds you that you aren’t supposed to exceed the “natural” limits that have been established by others, by custom, by nature. The voice of reason likes averages. It doesn’t like things too hot, that would mean that things are going too well, and at any minute the roof could cave in. It doesn’t like things too cool, either. That would mean things aren’t going well enough, and that means that any time the bottom might fall out. The voice of reason loves [mediocrity](http://thesalesblog.com/blog/2011/05/10/cynicism-is-a-recipe-for-mediocrity/). The voice of reason tells you to withhold your gift. It tells you to hold your tongue, not to speak, not to draw attention to yourself, not to stand out. If you are unreasonable, you will open yourself up to criticism. People will judge you, and other people’s judgments may hurt. It reminds you how many other people just like you sacrificed their gifts, choosing the reasonable path of the average. But the voice of reason lies. None of what it recommends is reasonable. It is unreasonable to live a life of quiet desperation. It is unreasonable to deny your imagination, the [bigger vision](http://thesalesblog.com/blog/2010/06/01/is-your-vision-of-yourself-big-enough/) you see for yourself, your hopes and your dreams. It is unreasonable to be average, to withhold your gifts to avoid the critics and the cynics. It is unreasonable not to make the difference that only you can make. It is unreasonable not to go all in on your life’s work, your life’s dream, your mission, and [your purpose](http://thesalesblog.com/blog/2015/03/20/yourlifespurpose/). Why does the voice of reason believe you are here? As a casual observer? The voice of reason lies. Nothing it recommends is reasonable. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2015](https://www.thesalesblog.com/blog/tag/2015) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on July 5, 2015 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-06-15T6:00:10 PM", "datePublished" : "2015-07-05 21:17:28", "description" : "The voice of reason lies. 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