The first version of the Hustler, let’s call it V1, is crude and unsophisticated. The hustler lacks the knowledge, the experience, and the money they need. But all of what is missing is more than offset by their belief in their ability to create value and their willingness to take action.
The V1 Hustler is a crude instrument. They’re a meat cleaver, not a scalpel. They’re all hustle, all the time. Like the proverbial bull in the china shop, they make a lot of messes. But they also produce results.
Some hustlers get stuck and never evolve to a higher level. They don’t refine what they are doing.
Hustlers that evolve to V2, the second version of themselves, have gained knowledge and experience. They’ve refined their approach, investing in themselves, and deepening their understanding. They’ve developed a subject matter expertise that allows them to deliver greater value. They’ve got processes and systems.
Version 2 isn’t any less of a Hustler, but they’re much more deliberate in their focus. The V2 Hustler spends more time on the few things that matter most, and they eliminate much of the time they spend on non-value-creating activities.
The Hustler at V2 is making more money than they’ve ever made, and likely more than they ever believed possible. From V2, the Hustler can see V3.
And Another Level
It takes time for the Hustler to transcend the earlier version of themselves. It also takes an awareness, introspection, and most of all, it takes a bigger vision.
At V3, they have the knowledge, the experience, and the money they need to create something bigger than they imagined. This version of the Hustler has the ability and the willingness to scale the value that they create. They serve more people, and they make a bigger impact.
As their vision has grown, so has their ability to help others hustle and generate results—and income.
The third version of the hustler is a hustler of a different order. They’re no longer the crude, blunt instrument of the hustle of their earlier versions. Instead, they’re smart, refined, precision instruments of hustle. The V3 hustler is focused, with no wasted energy, no wasted effort.
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Filed under: The Hustler's Playbook