Hustlers consistently hustle.
Hustlers consistently take action. It doesn’t matter what their hustle is, they are always doing something to move them closer to one of their goals. If it’s a business venture, they consistently do what is necessary to move the business forward. If it is some artistic venture, like writing or music, they consistently practice their craft and consistently create. If they happen work for someone else, they are consistently doing what needs done—and more than anyone else.
The only thing the non-hustler does consistently is wait to respond or react to something someone else prompts them to do. The non-hustler doesn’t take initiative, he doesn’t consistently take action. And his results are far less than the hustler’s because he is inconsistent and passive.
Hustlers consistently face their fears. They put themselves in situations where they don’t have the knowledge or the experience so that they can get both. The hustler is comfortable being uncomfortable. Because the hustler is so consistent about facing her fears, she doesn’t fear failure, and she doesn’t carry any of the psychological baggage of impostor syndrome. Fear is something to step into, not something to run away from.
The non-hustler seeks comfort. That means he has to avoid his fears. He might fail. He might be embarrassed. People might think he is too far out over his skis and judge him. Most of all, the non-hustler doesn’t want to be discovered to be an impostor.
Hustlers consistently take risks. The hustler bets on his or her self. When they see an opportunity, they seize it, even when that opportunity comes with risk. Hustlers take jobs even though they lack what others would perceive to be the necessary experience. Hustlers start businesses, even though they have never started a business before. The hustler knows where there is little or no risk, there is little or no reward.
The non-hustler avoids risk. They focus only on what they could lose and never on what they might gain. Because they are so focused on avoiding risk, they refuse to take chances, and bigger and better things evade them.
The hustler consistently seeks an edge. They read and study so they know more and develop more ideas. They develop relationships with people that they can help and who might also help them, knowing that’s how things work in the world. They look for gaps, places where they can gain some competitive advantage or capitalize on some opportunity.
The non-hustler doesn’t believe that they should seek an edge. They don’t believe that deserve an unfair advantage. When they see something that might look like an opportunity that could be exploited, they assume that if it were useful, someone else would already be doing something.
The reason a hustler eventually succeeds is because they are consistent in taking action, facing their fears, taking risks, and seeking some edge.
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Filed under: The Hustler's Playbook