--- title: "The Hustler’s Playbook: What Hustlers Don’t Avoid | The Sales Blog" description: Hustlers do what others won’t. It’s not that others can’t do what the hustler does; they just don’t. Hustlers don't avoid what is necessary. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_215404576.jpg --- ### [Now booking SKO meetings for 2026/27! 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It’s not that others can’t do what the hustler does; they just don’t. - **Don’t avoid hard work.** Hustlers don’t avoid hard work. They embrace it. The hustler knows that they have to [pay in advance](http://thesalesblog.com/blog/2014/08/16/the-hustlers-playbook-hustlers-pay-for-success-in-advance/) for what they want, and the more difficult the work, the greater payment they are making. You’ve heard that the difference between successful people and unsuccessful people is that successful people do what unsuccessful people won’t? Hustlers know it’s true and act so. - **Don’t avoid making sacrifices.** A hustler sacrifices security for freedom. She sacrifices higher salary now for financial independence later. The hustler sacrifices time hanging out with friends, time watching the best sporting events, and time watching the best television shows. They sacrifice being home early, and staying in bed an [extra 9 minutes](http://thesalesblog.com/blog/2012/04/03/the-power-of-nine-minutes/) (or 27 minutes). - **Don’t avoid disappointing some people**. Hustlers [say no](http://thesalesblog.com/blog/2012/09/02/a-12-step-program-for-saying-no/). They refuse very nice offers from very nice people. They know that they can acquire new opportunities in the future, but they can’t acquire more time. Saying no means disappointing some people sometimes. It never feels good to say no. But the hustler knows that saying no to small things is what allows them to make room to say yes to their goals, dreams, and ambitions. - **Don’t avoid conflict.** If you are going to do big things, you are going to have deal with [conflict](http://thesalesblog.com/blog/2013/03/16/on-conflict-and-collaboration/). There are people who aren’t going to like what you do. Hustlers know that they are going be challenged. There are going to be personal conflicts. There may also be conflicts with financial people, clients, and competitors. It comes with the territory. So hustlers wade into the fray, taking care of business. - **Don’t avoid selling.** The hustler knows she has to sell herself. She knows she has to sell her vision. She has to sell her ideas. If the creates an offering, no one [sells](http://thesalesblog.com/blog/2014/10/27/your-greatest-investment-is-the-one-you-make-in-yourself/) it harder of more successfully than the hustler. There is no hustler that isn’t also a salesperson. The hustler doesn’t avoid selling. What is it that you are avoiding? ###### Tags: [The Hustler's Playbook](https://www.thesalesblog.com/blog/tag/the-hustlers-playbook) [2015](https://www.thesalesblog.com/blog/tag/2015) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on March 7, 2015 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![hustler-ebook-v3-1-cover](https://www.thesalesblog.com/hs-fs/hubfs/Free%20Resources/ebooks-2020/hustler-ebook-v3-1-cover.jpg?width=768&height=994&name=hustler-ebook-v3-1-cover.jpg) ### Guide to Becoming a Sales Hustler You weren’t put here to survive. You were put here to do something and to flourish. You’re here to reach your full potential and to make a difference. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/e8677640-082f-4f30-b30b-d4244460ee67.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/e8677640-082f-4f30-b30b-d4244460ee67) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-06-15T5:58:38 PM", "datePublished" : "2015-03-07 22:44:30", "description" : "Hustlers do what others won’t. It’s not that others can’t do what the hustler does; they just don’t. 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