Bottom Fishers Find Bottom Feeders

A bottom fisher is someone who fishes for bottom feeders.

A bottom feeder is the lowest end of the low-end of the food chain, a scavenger, one who eats what others higher on the food chain will not.

Bottom fishers have a way of finding bottom feeders. The bottom fisher entices bottom feeders with an offer that appeals to them. The offer is super easy to acquire. It doesn’t take any real work or creativity, you just troll along the bottom until you bump into something. Bottom feeders are lazy, and bottom fishers know it.

Those at the top end of the food chain wouldn’t touch what a bottom feeder eats. Top-enders are energetic and fast, and they hunt for more valuable offers, something worthy of their time and their effort. They don’t even see what the bottom feeders see, because they’re never trolling along in the dark scrounging for an opportunity. The top-enders never worry about bottom feeders competing with them for an opportunity; the bottom feeders are too slow, too lazy, and aren’t willing to engage in the chase.

You know who the bottom fishers are. They spend a lot in your category. They are concerned only with price. They don’t recognize the value that you create, and if they do, they aren’t willing to pay for that value.

Are you a bottom feeder? It isn’t hard to get there. You take the bottom fisher’s offer, even though it is foul and provides nothing of real value. Then you do it again. And pretty soon you’re used to it, and without meaning to, you’ve become a bottom feeder. Then, the only people you know are bottom fishers.

Filed under: Pricing, Sales 3.0, Value

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