If You Already Know Everything

If you already know everything, you should already be producing the results that you want.

You already know what beliefs are necessary to support you, and you profess to hold those beliefs as your own.

You already know what actions you need to take. You know what must be done, and you know how to do it. You can have the project and action plans at your fingertips. You know what to do.

But knowing isn’t enough to produce results.

You can know what beliefs you need to hold to succeed and still not produce the results you want. You can study the people who are already producing results and identify the models. But until you hold those beliefs deep in the very fiber of your being, they aren’t your beliefs. Even an ounce of skepticism will prevent you producing results.

You can know what actions to take, and you can know how to take those actions. But knowing what to do and not doing it is the same as not knowing. It isn’t enough to know what to do. You need to couple the beliefs and the knowledge you hold with massive action.

No matter how much you know, if you’re not getting the results you want then you don’t hold the beliefs deeply enough to drive you take action. If you aren’t exactly where you want to be, or progressing towards it, you aren’t taking action (or enough action).

So what if you don’t what you need to know? What if you don’t have the beliefs that support the drive to produce the results you seek? Who is already producing the results you want and what do they believe? What if you don’t really know what actions you need to take? Who is already producing the results you need and what actions are they taking that produce those results?

Right now, what do you need to learn?

Filed under: Sales 3.0, Values

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