How can you possibly persuade others if you are not persuaded yourself? If you don’t believe that your product, service, or solution is the right choice for your dream client, how do you expect to persuade your dream client that it is? If you don’t believe that you give more value than your competitors, why should your dream client believe that about you?
You have to be sold on two things. First, you have to be totally sold on what you sell. Second, you have to be totally sold on yourself. If you walk around carrying fear and doubt about your ability to deliver, then you will undoubtedly make your dream client feel the same, even without meaning to.
There are some sociopaths that have the ability to persuade others even when they create no value. They are slicks, con men, and snake oil salesmen. You never have to be any of those things to be completely sold on what you sell and on your ability to deliver for your dream client.
You don’t have to believe that what you sell is perfect. You don’t have to believe that you are never going to have the same challenges that everyone else and your industry faces. What you do have to believe is that you and your team are better prepared to help your dream clients deal with those challenges than anyone else on earth. And you have to be committed to delivering.
If you are completely sold on what you sell and your ability to deliver, your dream client will be completely sold with you. But if you aren’t yet persuaded, they shouldn’t be either.
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Filed under: Sales