The Hustler’s Playbook: Hustlers Evolve

Hustler’s are open to change. The hustler is firm in her convictions, inflexible, and persistent. All of these qualities help the hustler produce results (in business and in life). But when the hustler comes across evidence that indicates that what they are doing might be improved, the hustler is willing to change.

The hustler is willing to change his beliefs. He can have an unshakable confidence in his business, in his model, in his strategy, and stop on a dime and change when new evidence shows that what he believes no longer serves him (or others). And the hustler is always seeking out new evidence that there might be something better. The non-hustler, on the other hand, is rigid. The non-hustler can’t imagine changing his beliefs, believing instead that “that’s the way we’ve always done it around here.”

The hustler’s openness to new beliefs allow them to take new actions. It’s the hustler who innovates. Because the hustler can take on new beliefs, she can take new actions, try new things, launch new ideas, new products, new services. The non-hustler defends the status quo at all costs. If things were to change then all they know, believe, and do now would be less value—and the non-hustler would also lose his worth.

The hustler knows that new beliefs and new actions are what is necessary to produce new—and better—results. And the hustler does what is necessary to produce new results in their business and their life. The hustler has written goals, and he is always working on improving himself, never believing that he can’t improve.

The hustler acts on his world. The non-hustler is happy to drift, carried whichever way the even the forces in his life send him. Because the non-hustler doesn’t change his beliefs, his actions, or his results, the non-hustler believes the world is acting on him. It feels that way to him.

Filed under: Sales 3.0, The Hustler's Playbook

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