--- title: Why Sales and Success Are Intertwined | The Sales Blog description: You can’t talk about sales without also talking about success. The two ideas are so intertwined that they cannot be separated. The reason? Sales quickly exposes any weaknesses and rewards the attributes, beliefs, and behaviors that lead to success. You won’t succeed in sales without self-discipline. An inability to will yourself to take the actions […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-09-04-at-9_06_22-PM.png --- ### [Now booking SKO meetings for 2026/27! 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The two ideas are so intertwined that they cannot be separated. The reason? Sales quickly exposes any weaknesses and rewards the attributes, beliefs, and behaviors that lead to success. You won’t succeed in sales without self-discipline. An inability to will yourself to take the actions will be punished with poor results. Lack of discipline is easily and quickly exposed in sales. It’s the cornerstone of success. A poor, pessimistic, cynical [attitude](https://www.thesalesblog.com/blog/attitude-checklist) won’t cut it in sales. If you aren’t positive, optimistic, and upbeat, you won’t be able to handle the rejection, the different personalities you will have to deal with, or move people to take action. A bad attitude will be punished, a great one rewarded. If you don’t care about people, if you aren’t empathetic, then you won’t connect and you won’t build the trust necessary to creating and winning opportunities. Self-oriented? Selfish? You will repulse your prospective clients. It’s still [know, like, and trust](https://www.thesalesblog.com/blog/still-know-like-and-trust-still-attitude), even if all of these are more complicated than the three words let on. Determination? Please. Without a steely resolve to push forward, you will never do the necessary prospecting work and you’ll never help your dream client produce the results they need. There is nothing easy about selling. Success comes to those that stick with things long enough to succeed. Selling is more and more a team sport, but the biggest pieces are an individual effort. One person picks up the telephone and makes the call. One person asks for the necessary commitments. One person takes responsibility for creating the opportunity, winning the opportunity, and executing for the client (even when it is their operations team who does much of the heavy lifting). If you want to study sales, study success. The link between the two is stronger, stronger than any process, methodology, or shiny object that promises results. Who you are very much matters.   ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2014](https://www.thesalesblog.com/blog/tag/2014) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on September 4, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2023-02-22T1:12:35 PM", "datePublished" : "2014-09-04 21:15:10", "description" : "You can’t talk about sales without also talking about success. The two ideas are so intertwined that they cannot be separated. The reason? Sales quickly exposes any weaknesses and rewards the attributes, beliefs, and behaviors that lead to success. 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