--- title: The Death of the Economic Buyer | The Sales Blog description: There is no longer an economic buyer. Just as the power sponsor has been replaced by power sponsors (plural), there are now economic buyers (also plural). Every stakeholder is responsible for a line on the profit and loss report, is being asked to make a greater financial contribution to their organization, and is being charged […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_148305350.jpg --- ### [Now booking SKO meetings for 2026/27! 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Just as the power sponsor has been replaced by [power sponsors](http://thesalesblog.com/blog/2011/06/15/there-is-no-power-sponsor-there-are-power-sponsors/) (plural), there are now economic buyers (also plural). Every stakeholder is responsible for a line on the profit and loss report, is being asked to make a greater financial contribution to their organization, and is being charged with managing their costs. You have to be able to respond to concerns about price with answers about costs. You have to be able to help [translate the value you create](http://thesalesblog.com/blog/2013/07/29/price-is-an-expression-of-value/) to improved performance, and ultimately, to improved financial performance. You have to be an educator, teaching your clients about the unseen soft costs that, while not possessing their own line on a profit and loss statement, wreak havoc on the bottom line. And perhaps most importantly, you are going to have to be able to equip the economic buyers in your client’s organization to defend the investment that they are making in your solution. The economic buyer is dead. Long live the economic buyers. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2013](https://www.thesalesblog.com/blog/tag/2013) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on November 13, 2013 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-06-16T3:28:23 PM", "datePublished" : "2013-11-13 15:52:08", "description" : "There is no longer an economic buyer. Just as the power sponsor has been replaced by power sponsors (plural), there are now economic buyers (also plural). 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