No one cares what year your company was founded.
No one cares about the map of all your locations.
No one cares about the clients you serve.
No one cares about the awards your company has won.
No one cares about what you believe makes you great.
No one cares about your product. No one cares about your service. No one cares about your solutions.
No one cares about you.
Some People Will Care
People do care that you have a successful business that is stable and doesn’t put them at risk.
People do care that you will take care of them and that you are the present when your presence is necessary.
People do care that you know how to help them get results and that you have the experience to deal with the issues prevent them from getting the results they need.
People do care that your product, your service, or your solution can help them get the better results that they’re struggling to achieve without you.
People do care that you’re the kind of person that they can trust with their business.
You get to decide whether or not you deliver your value proposition in a way that gives your dream clients a reason to care.
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Filed under: Sales 3.0, Value