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The cavalry isn’t coming to save you. You are going to have to take care of yourself. Go back and read this post.

But you aren’t all alone. You’ve never been alone.

We humans are social creatures. We always have been. We’ve never been able to survive without each other. And we’ve surely never been able to achieve much without help from the other members of our tribe. This is why relationships still matter, regardless of any bunk that you hear to the contrary. In fact, they’re more important than ever.

All things being equal, relationships win.

You may not be able to count on Big Industrial Age Corporation to take care of you forever. And the prospects of your Big Nation State being able to take care of you look equally bleak. You’re going to have to take care of yourself, but your tribe is going to be there to help you–and you them.

There has never been a time when it’s been more important to build your tribe, your community. It’s critical that you develop relationships with people for whom you can create value–and people that can create value for you. The fastest and surest way to gaining the help of others is, was, and always will be finding a way to be helpful to other people first.

You find a way to create value without claiming any.

Your future security is going to be determined by the size and strength of your tribe. That tribe will start with your immediate and extended family. It will include the family you choose (your closest friends). It will include the people who share your values, beliefs, and missions (fellow travelers).

I don’t know if the number is 150 or whether this silicon substrate allows for more, deeper relationships, but I know this is no time to be a loner. This social media is a toolkit for building, nurturing, and developing your tribe. It’s a toolkit for value creation. Your relationships are your real social safety net.

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Sales 2013
Post by Anthony Iannarino on June 13, 2013

Written and edited by human brains and human hands.

Anthony Iannarino
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
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