In the Arena with Author, Publisher, Entrepreneur Guy Kawasaki – Episode 3


Not only was he one of the original employees at Apple computer comma guy has taken his insights and skills to the highest levels of achievement when it comes to publishing, social media, and everything in between. On this candid interview, Anthony asks Guy his opinion about self-publishing versus traditional publishing and gets a very straightforward answer.  You won’t have any Illusions as to what Guys think about the state of publishing in modern times after listening to this episode.

In the Arena with Author, Publisher, and Entrepreneur Guy Kawasaki - Episode 3Click To Tweet

The death of the traditional publisher (for most authors).

Most people in today’s business and professional world can’t afford to publish with a traditional publisher simply because the amount of time they will have to spend marketing their own book for such a small percentage of the profits of the book will not make sense in terms of return on investment.  on this episode of the podcast, Guy Kawasaki make the ultimate leave clear that he is not interested in traditional publishing…unless someone were to call him up and offered him a two-million-dollar advance on his next book.

Any kind of publishing requires you to market yourself.

Many people make the mistake of thinking that they will self-publish a book simply because they don’t want to be put in a position where they have to market themselves. If that is the case, self-publishing is definitely not for them. Guy Kawasaki makes the point of 1 self-publishing requires just as much if not more effort from the author as does traditional publishing, on this episode. If you are debating whether you should pursue a traditional publisher or take on the task of publishing your book on your own, the opinions you hear on this podcast will definitely influence you one way or the other.

Any kind of publishing requires you to market yourself ~ Guy KawasakiClick To Tweet

Why a publisher’s advance is not as good as Indiegogo or Kickstarter

The days when a traditional publisher would forward and advance in the millions of dollars is long gone for most people. The market is simply too full of contents for publishers to be able to afford that kind of advance. As a result, advances are usually 10 to $20,000 at the most. Guy Kawasaki believes most business professionals could raise that much themselves Crowdfunding platforms like Indiegogo or Kickstarter. On this episode, you can hear how he explains that scenario so that you can decide which route is best for you.

How print on demand has changed publishing forever

Using some of the popular print on demand platforms that exist today such as Createspace or LightningSource, you could have a book uploaded, published, and ships to you within a matter of days. That is an incredible advance in the publishing industry and one that Guy Kawasaki believes will continue to push more and more authors into the realm of self-publishing, simply because no traditional publisher can match the speed and efficiency of that kind of turnaround. On this episode of In The Arena,  Anthony interviews entrepreneur and social media guru, Guy Kawasaki. Be sure you take the time to listen to this one.

How print on demand has changed publishing forever ~ Guy KawasakiClick To Tweet

Outline of this great episode

  • Anthony’s introduction to Guy Kawasaki.
  • Who should use a traditional publisher these days?
  • Why self publishing is not a good fit for people who don’t like to market themselves.
  • The changes that will happen in book formats and publishing with ebooks.
  • Why a publisher’s advance is not as good as Indiegogo or Kickstarter.
  • What it means for a first time author to publish in parallel.
  • What Guy would love to see happen in the perfect world of publishing.
  • How print on demand has changed publishing forever.
  • What’s next for Guy Kawasaki?

Resources & Links mentioned in this episode






The theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on Soundcloud

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