--- title: You’ve Found the Bottom | The Sales Blog description: You can stop chasing the bottom now. You found it. You can’t afford to cut your price anymore. You can’t afford to make a less money than you’re making now. You already can’t afford to deliver and execute on the promises you made. You don’t have the necessary profit. You found the bottom. This is […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Screen-Shot-2013-01-03-at-9_55_40-PM.png --- ### [Now booking SKO meetings for 2026/27! 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You found it. You can’t afford to cut your price anymore. You can’t afford to make a less money than you’re making now. You already can’t afford to deliver and execute on the promises you made. You don’t have the necessary profit. You found the bottom. This is it. What about your competitors? They found the bottom, too. Since you’ve matched their prices, they think you’re the one selling price. They’re waiting for you to stop selling price and start selling value again so they can feel comfortable competing against you on value. But someone has to be [brave enough to go first](http://thesalesblog.com/blog/2012/08/06/how-to-choose-targets-that-are-not-price-driven/). Someone has to take the first step and begin moving things in another direction. Someone is going to learn to [justify their prices](http://thesalesblog.com/blog/2012/12/16/my-predictions-for-sales-in-2013/) and prove that a greater investment provides a greater return. The sales organization that’s able to do this is going to not only win their client’s business, they’re going to retain their business for a long time because they’ll finally have the profit they need to deliver results. The sales organizations that continue to chase the bottom will eventually discover they’ve gone way past the bottom; they’re unprofitable, they’ve destroyed their business model, and perhaps their business with it. The sales people that continue to chase the bottom will discover that they’ve damaged the relationships they had with their clients, they weren’t able to execute, and they’ve destroyed their reputations. It’s time to turn this thing around. Someone has to go first. Be brave. That someone is you. Read my friend [Don’s story here](http://dontheideaguy.com/youre-running-the-wrong-way/). ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [Competition](https://www.thesalesblog.com/blog/tag/competition) [2013](https://www.thesalesblog.com/blog/tag/2013) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on January 3, 2013 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-06-16T3:27:39 PM", "datePublished" : "2013-01-03 22:13:24", "description" : "You can stop chasing the bottom now. You found it. You can’t afford to cut your price anymore. You can’t afford to make a less money than you’re making now. You already can’t afford to deliver and execute on the promises you made. You don’t have the necessary profit. 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