--- title: How to Pick Up Your Dream Client | The Sales Blog description: This morning, Amazon.com recommended that I buy a book by a British pick up artist. Now I have a rather eclectic taste in books, but I’m not really sure why Amazon.com thought I would enjoy this particular book. Since it’s the holiday season, I thought we might have a little fun and see what a […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Screen-Shot-2012-12-23-at-9_14_43-PM.png --- ### [Now booking SKO meetings for 2026/27! 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Now I have a rather eclectic taste in books, but I’m not really sure why Amazon.com thought I would enjoy this particular book. Since it’s the holiday season, I thought we might have a little fun and see what a riff on picking up your dream client might look like. #### How To Instantly Attract Your Dream Client If you want to easily pick up your dream client, you have to give off the right signals. You can’t come across as [desperate](http://thesalesblog.com/blog/2012/11/29/the-truth-about-why-youre-desperate/). You can’t look like you really need the deal. Your dream client can smell desperation a mile away. Instead, you have to have a certain look. You have to be cool and supremely [confident](http://thesalesblog.com/blog/2010/06/02/the-confidence-game/). And you have to give off the signal that you are a value-creator. [Value creation is pheromones](http://thesalesblog.com/blog/2012/11/23/sharpen-your-value-creation-or-sharpen-your-pencil/) to your dream clients—they can’t resist it. Your dream client can’t resist a value creator, and you have to look like you are the Alpha value creator. But don’t overdo it. You want to be approachable. You want to be somewhat obtainable, but not too easily obtainable. You want to look the kind of person they can see themselves with in the future. #### How To Seduce Your Dream Client If you are going to seduce your dream client, you are going to have to take a real interest in them. You’re going to have to [spend a lot of time with your dream client](http://thesalesblog.com/blog/2012/07/14/absence-makes-the-heart-go-wander/), and you are going to have to get know all of their friends, the ones that [whisper in their ear](http://thesalesblog.com/blog/2011/12/12/building-consensus/) when you aren’t around. If their friends don’t like you, or if they believe you are only after a quick score, you’ll never get anywhere. You have to be able to communicate with your dream client about the things that they are interested in, not what you think is interesting. You’re more interesting when you are truly interested in your dream client. They find that irresistible. Gifts are useful too. You want to give them things that they appreciate. You want to [nurture the relationship](http://thesalesblog.com/blog/2010/11/08/the-nature-of-nurture/). Don’t go overboard, but you want to let your dream client know that there’s more where that came from, that you are generous. #### How to Close Your Dream Client At some point you have to ask for the commitment you’ve been working towards. This part is really out of your hands. If you’ve done everything right up to this point, you shouldn’t need any [fancy tricks or techniques](http://thesalesblog.com/blog/2012/04/15/how-to-ask-for-the-deal/). In fact, if you’ve played your cards right, your dream client is going to want to make the commitment as bad as you do. Play it slow. Make sure that the time is right for both of you. You want to make sure that you are both ready to take your relationship to the next level. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2012](https://www.thesalesblog.com/blog/tag/2012) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on December 23, 2012 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-06-16T3:27:55 PM", "datePublished" : "2012-12-23 21:37:47", "description" : "This morning, Amazon.com recommended that I buy a book by a British pick up artist. Now I have a rather eclectic taste in books, but I’m not really sure why Amazon.com thought I would enjoy this particular book. 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