Archive for June, 2012
There are some buyers with a systemically high resistance to what you sell. No matter how great your offering, they aren’t going to buy. Spending time with companies that have a high resistance to what you sell is a recipe for failure. You…Continue Reading
May I have your attention, please?
Not some small sliver of your already too-divided attention, but your full focus and attention.
You are too distracted. We are too distracted.
We aren’t paying enough attention to WHAT really matters, and…Continue Reading