Evolution from Spray-and-Pray to Ideal Customer Profile Targeting In the last decade, sales organizations moved away from a spray-and-pray approach, adopting a strategy engineered to target their Ideal Customer Profile (ICP). As part of this change, sales organizations ...
Maximizing Sales Success: Understanding and Reducing the Error Rate in 2024 It is crucial for a salesperson to know their ...
There are people who still believe that the sales contest is between two companies and their solutions. The truth is that ...
If you asked a group of salespeople about the relationship they want with their clients and prospects, you would hear the ...
There is something better than leads. In some industries, you are better off with a strategy built on a list of targets. ...
It can be challenging to convey the point I've been making since the publication of Elite Sales Strategies: A Guide to Being ...
Sales Leaders' Focus: Enhancing Sales Force Performance and Achieving Sales Goals Sales leaders need to focus on their sales ...
9 Questions B2B Sales Leaders Must Answer Why isn’t improving B2B sales effectiveness your most important initiative? Over ...
There are several potential failure points in B2B sales conversations, and sales leaders pursuing net new revenue will need ...
Imagine you are responsible for surveying the entire population of buyers to assess where they are in their buyer’s journey. ...
You can’t improve your ability to sell by reading a book. Learning to sell requires you to sell. This is very much like ...
Booking a first meeting can often be challenging. You either pass the audition or fail to create enough value to be ...
The Future of B2B Sales: Prioritizing Effectiveness over Trends B2B sales is a fashion show, and today’s fashion is ...
If you think selling B2B is challenging, you might not realize how difficult B2B buying is. When a buyer is required to make ...
Non-Sales Books That Transformed My Selling Techniques Unlocking Personal and Professional Effectiveness with Seven Habits ...
Every sales leader and sales manager prioritizes their pipeline. It is fashionable now to work to acquire enough ...
Revolutionizing Sales Productivity with Emerging Technologies As technology marches forward, sales organizations continue ...
There are several reasons you may lose a deal. You may believe you are certain to win a deal, only to discover that you lost ...
Throughout the last six months, I have paid careful attention to what sales leaders talk about. It turns out that they spend ...
The most consultative salespeople feel different from other sales reps. Much of what they do looks like a magic trick to ...
In the past couple of weeks of sales kickoffs, I have come to realize that sales organizations don't spend time talking ...