A few months ago, I was in Las Vegas for a conference. Chris Brogan was the keynote speaker. We had met each other on a few occasions at other conferences, so I invited him for coffee. During our long coffee, I said to Chris: “I really think salespeople could benefit from your approach to social media. They could learn a lot about how to use the tools to create opportunities.” Chris replied: “I think social media types could learn a lot about sales from your approach.” At some point, it dawned on us that we should combine what we know about social selling in a format that we can share with our respective communities. And that’s exactly what we have done.
Chris and I came up with a learning opportunity we are calling Five Rules for Social Selling, and we are offering it as a webinar on May 21st at 8:00 PM ET (Sorry Europe, it’s the only time we could cram this into both of our schedules).
You can register for the event here.
I have done very well developing new business using the social selling toolkit. I have even won a major account that resulted in $1M in revenue using LinkedIn as my prospecting tool (you thought I only liked cold calling, didn’t you?). But Chris has done even better. He doesn’t think of himself as a salesperson, but he is a keen observer the rules of sales, and he uses the social tools better than anyone. His calendar is full because of the rules he follows.
If you are here reading this blog, it’s likely that you are trying to use social media as part of your plan to find and develop opportunities. You want social media to be part of your sales toolkit.
If you are like most salespeople, your use of social media isn’t generating the results that you need. Are you getting the results you need from the time you spend on your social efforts?
And like most, you may not have a structured plan for using social media, and you might be taking a haphazard approach to using social tools for business development. Do you have a structured, well-thought social selling plan?
And I don’t know anybody that doesn’t want to produce better social selling results. Would you like to produce better results?
You can do better, and we can help you. We are going to help you generate better results and give you a structured framework for using social media to sell. During this master class in social selling, we are going to cover the five rules for social selling, including:
- How to develop your online presence.
- How to develop your platform.
- How to nurture relationships before the sale.
- How to make the two asks, and
- How to close the sale.
I want you to join us for this webinar.
As I have been finalizing the presentation and the workbook, it is becoming clear that Chris and I aren’t going to have as much time for questions as I would like. I don’t want you to leave with your questions unanswered. I can’t commit Chris’s time, but I can commit mine. If you join this webinar, I am going to offer a free follow on webinar on May 25th at 11:00 AM ET with the entire hour allotted to answering your questions about social selling. Email me your receipt when you pay for the Five Rules Webinar, and I will send you an invitation to the private questions and answers webinar.
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Filed under: Sales 3.0