--- title: A Sense of Pride. It Still Matters a Great Deal | The Sales Blog description: I don’t know when, how, or why pride went away. But I know that nobody talks about it anymore. Maybe pride has been lost because our culture—especially television, and now YouTube—is full of examples of people who have no pride and who willingly exploit themselves. Our culture, unfortunately, is one that applauds your lowering your […] image: https://www.thesalesblog.com/hubfs/The%20Sales%20Blog-2.jpg --- ### [Now booking SKO meetings for 2026/27! 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It Still Matters a Great Deal ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) February 22, 2011 I don’t know when, how, or why [pride](http://en.wikipedia.org/wiki/Pride) went away. But I know that nobody talks about it anymore. Maybe pride has been lost because our culture—especially television, and now YouTube—is full of examples of people who have no pride and who willingly exploit themselves. Our culture, unfortunately, is one that applauds your lowering your personal standard. Raising your standard is seen as an affront. But pride isn’t only missing in popular culture. In business—and in sales—pride has also disappeared, and it’s noticeable. Pride still matters. It matters a great deal, and in sales, too. #### Setting a Personal Standard Pride has nothing to do with ego or vanity, far from it. Pride is setting a personal standard, excellence in all things, and holding to that standard. It comes from your willingness and your ability to stand against the tide, and to do what is right in your heart of hearts. This is where having pride in excellence becomes crucial. Pride is about character. It’s about integrity. It’s about discipline and will. It’s the visible demonstration that you will not do what is easy over what is right, or what may benefit you over the short term at the expense of [the longer term](https://www.thesalesblog.com/blog/taking-the-long-view-in-sales). Your strong sense of pride indicates to others that it matters to you very much [who you are](http://thesalesblog.com/2010/05/there-is-no-deal-that-is-worth-your-honesty-or-integrity/) and what it means to be you. Your pride in your personal standard and in your work translates to honesty, integrity, and [credibility](https://www.thesalesblog.com/blog/influence-equals-credibility), and these translate to trust. Someone with a sense of pride can be trusted to keep their word. They can be trusted to deliver the results that they promise; their pride won’t allow anything less. #### Not Accepting Less Than What Is Possible Pride is also important because it demonstrates that you will not accept less than what is possible, less than your best. Your dream client wants someone who is going to go the distance to help them [get the results that they need](https://www.thesalesblog.com/blog/4-ways-salespeople-can-better-manage-outcomes-and-achieve-results-for-their-clients), even when going the distance isn’t going be easy. Especially when going the distance isn’t going to be easy. To your dream clients, your strong sense of pride means that if you put your name on the project, you will be there and you will do what is necessary to ensure that it is as good as it can be. It means that you won’t stop trying until it is that good. It means that you will strive for excellence. #### Questions What does the word pride mean to you? Why does the word sometimes have a negative connotation? Should your personal standard be less than excellence in all things? ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2011](https://www.thesalesblog.com/blog/tag/2011) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on February 22, 2011 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2024-08-21T3:09:07 PM", "datePublished" : "2011-02-22 20:32:50", "description" : "I don’t know when, how, or why pride went away. But I know that nobody talks about it anymore. Maybe pride has been lost because our culture—especially television, and now YouTube—is full of examples of people who have no pride and who willingly exploit themselves. 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