Archive for January, 2011

What Your Client Expects

Clients are demanding. They want what they want. Sometimes it feels as if they expect everything to be perfect, even when there is some part of what you do that is exposed to complexity, varying results, errors and, particularly, human errors.

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So, What Makes You Different?

The question as to what makes you and your company different is either the easiest question in the world to answer, or it is the most difficult question to answer. For some salespeople, it seems easy to answer, except that they say something that…

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