10 Essential B2B Sales Attributes (and their 10 Essential Opposites).
Too often sales people and sales managers speak in absolutes. They make broad, sweeping generalizations to make a point, often a point that needs to be made in order to help the sales rep improve or succeed. But there are very few absolutes that don’t have an opposing idea that is equally as absolute. These are usually false dichotomies, something that is believed to be either A or B, but that in actuality can be both.
This series of 10 posts is going to describe the 10 essential attributes B2B sales reps must possess to succeed (according to the common wisdom), and the 10 opposing ideas that are also essential to succeeding in B2B sales.
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Filed under: Sales 3.0