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Twenty Eight Articles for Sales: 15- Seek Early Victories

Seek early victories. In this early phase, your aim is to stamp your dominance on your territory. Do this by seeking early victory. You may achieve an early victory by resolving long-standing issues your competitors have failed to address, or co-opting a contact who has resisted cooperation with your competitor. Achieving even a small victory early sets the tone for what comes later, and helps seize the initiative.

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