Rank is nothing: talent is everything. Not everyone is good at sales. Many people don’t understand the concepts, and many more who do can’t execute it. It is difficult, and in a conventional company only a few people will master sales.
Anyone can learn the basics and should be taught, but a few “naturals” do exist. Learn how to spot these people and put them in positions where they can make a difference. Even if they are not in sales, make sure they are client-facing positions where their skills can make a difference. Rank matters far less than talent–a few good salespeople under a smart sales manager can succeed in sales, where hundreds of sales people with resources under a mediocre Vice President of sales will fail. Twenty-Eight Articles for Sales
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"In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall."
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