10 Essential B2B Sales Attributes (and their 10 Essential Opposites).
Too often sales people and sales managers speak in absolutes. They make broad, sweeping generalizations to make a point, often a point that needs to be made in order to help… Continue Reading
Seven days ago I came across a video on Tom Peters website. The video was called Out Read Your Competition, and I interrupted my 28 Articles series to put a quick post up before it was taken down. The following are three reasons you must read, and… Continue Reading
This, then, is the tribal wisdom, the folklore which those who went before you have learned. Like any folklore it needs interpretation, and contains seemingly contradictory advice. Over time, as you apply unremitting intellectual… Continue Reading
Note: This is the only Article of the 28 that does not easily translate to sales strategies or tactics. The best that comes to mind is the continued presence and continued management of client relationships when your sales duties and…
Build your own solution-only attack the enemy when he gets in your way. Try not to be distracted, or forced into a series of reactive moves, by a desire to beat your competitors. Your aim should be to implement your own solutions - the "game plan"… Continue Reading
Fight the enemies strategy, not his forces. At this stage, if things are proceeding well, your competitors will go over to the offensive. Yes, the offensive - because you have created a situation so dangerous to your competitors, by threatening to…
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Willie Sutton, an infamous bank robber, was once asked why he robbed banks. Sutton replied: " . . . because that's… Continue Reading
No one will ever forget Blake's admonition to the real estate salesmen in Glengarry Glen Ross: "A-B-C. A-Always.… Continue Reading
