Nigel’s Ebook is great, but I can’t resist this quote:
Sometimes you will just have to “Cold Call” If you don’t have a referral to an executive then you may have to “cold call”. You can make a “cold call” less cold by doing your homework on the forces acting upon the executive. Once you have your message tailored as much as possible then“cold calling” is really about polite persistence.
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Filed under: Sales 3.0