It easy to fall into the trap of believing that there is nothing you can to do win a deal after you have presented your solution. You want a favorable decision from your dream client, and you know you faced stiff competition. But the race isn’t over until someone crosses the … [Read more...]
All Your Best Dream Clients Are Taken
Your dream client spends money in your category. They usually spend a lot in your category. This is one of the reasons (but only one of the reasons) that make them a dream client. If a company doesn't spend money in your category, it cannot be a dream client and you must … [Read more...]
The Iron Laws of Sales
There are some laws that cannot be broken no matter how hard you try. Gravity is one of these laws. You may be able to beat it for a short time, but it will relentlessly work to replant your feet on the ground. And it will win every time. Selling has some iron laws that are … [Read more...]
Why Should I Buy From You?
It is easy to focus on the end game in sales, getting caught up in selling the solution that will help your dream client to overcome their problems or capitalize on their opportunities. But the first thing your prospect has to buy is you. You are the solution! Buying You: … [Read more...]
Five Questions To Ask As Part of Your Sales Call Planning
Is This The Right Call To Make? Now that you have scheduled your sales call, it seems as if it might be too late to ask this question. It’s not. It is still a necessary question to ask, and it often prevents wasting your time and your dream client’s time. It can also keep … [Read more...]
5 Ways to Be Optimistic in Sales (Or Anything Else)
I have written before about self-discipline and optimism, because I believe they are so critical to success in sales--and everything else. But I have always hated reading books and articles where the author insists that you possess some attribute and act accordingly without … [Read more...]
Manage Outcomes: The Ability to Achieve Results
The tenth and final sales-related skill set is the ability to manage outcomes. It is built on the foundational success attributes and skills (self-discipline, optimism, competitiveness, initiative, resourcefulness, determination, caring, empathy, communication, and influence), as … [Read more...]
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