Never Say Die!

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It easy to fall into the trap of believing that there is nothing you can to do win a deal after you have presented your solution. You want a favorable decision from your dream client, and you know you faced stiff competition. But the race isn’t over until someone crosses the … [Read more...]

Your Dream Client Didn’t Hire a Sales Rep

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You made the call, you scheduled the appointment, you did your discovery, and you made your diagnosis. You discovered the truth of your dream client’s problems, you helped create a vision of a better outcome and a better future, and you won the deal. Congratulations! Your sales … [Read more...]

Selling and the Human Terrain System

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I just finished reading Sebastian Junger’s brilliant new book, War. Junger was embedded with a company of the 173rd Airborne in the Korengal valley, where the war in Afghanistan is being fought. I loved the book, but I wouldn’t recommend it unless you are prepared to have … [Read more...]

A Thirteen-Week Personal Sales Development Plan

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Week One | Study the Iron Laws of Success: There are common attributes that all successful people possess. By reading, studying, thinking about, and applying your efforts and energies towards improving these attributes in yourself, you can become more successful at sales (and … [Read more...]

While You Were Sleeping: Thoughts on Competition and Complacency

women sleeping in hammock

While you were sleeping, your fiercest competitor stayed up late into the evening reading a book that is going to help them bring their A-game up a level.  In fact, two levels. While you were sleeping, your fiercest competitor was already out of bed and at the gym working … [Read more...]

How To Provide Your Dream Client with References

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Your dream client is going is going to ask you to provide proof that you can achieve the results that you promise when you tell your story. Often times you provide proof in the way of references, your existing dream clients who you believe will say the nicest things about you and … [Read more...]

How Not to Sell on Price: The Iannarino Principle

The difference between cost and price is you

I have written here about salespeople in name only, those who want to sell without selling, those who don’t want to sound like a salesperson, those who wish to be trusted advisors (even when that means that they cannot ask for commitments), and those who believe that they are … [Read more...]

How To Be a Consultative Seller: Five Minutes with Mack Hanan

Anthony: I am rereading your book with great interest. One thing that dawns on me is that you originally wrote this book in 1970. Is that correct? Mack: That is correct. Anthony: So for 40 years salespeople have been calling themselves consultative sellers and acting in … [Read more...]

Who Is Counting On You?

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This is a short post about self-discipline, the Master Key to Sales Effectiveness. Read it with an eye towards how you spend the rest of your day. Let a it motivate you a little bit. Your Company Your company is counting on you to identify the new business that they need in … [Read more...]

Six Principles for Cold Calling

You Are Going to Hear No. Don’t Believe It Means Anything. Your dream clients and prospects get hundreds of calls from salespeople. Your dream client has no way to know who is worth spending time with and who is not worth spending their time with. When faced with this dilemma, … [Read more...]

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