When you meet new people, you are invariably asked what it is you do for a living. For occasions when you meet people with whom you may want to do business, in situations where you have limited time and access, the common wisdom recommends that you have an elevator speech, an … [Read more...]
The Elevator Speech Revisited: Why One Good Question Is Worth Five Great Statements
April 10, 2010 By 7 Comments
What Do You Sell? A Lesson in Personal Branding
April 7, 2010 By 2 Comments
Yesterday, a story about Tiger Woods’ lost endorsement deals appeared on Yahoo! Sports. The title, “Woods Financial Losses May Be Short Lived,” caught my attention, but it was really two lines in the story that are worth thinking about. The first line was a quote from … [Read more...]
Stay Connected