Social Is One to Many

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Social Media was once called Social Media Marketing because, when marketers grabbed hold of the tools, they recognized them as one to many. The battle over whether or not the tools are for community or marketing can be traced back to 1999, and I offer the best of all evidence, … [Read more...]

The Lenses Through Which I View People

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There are a lot of lenses through which you can view things. Your sales process is a conceptual framework from which to view sales. The methodologies that you use are also lenses on how to think about certain ideas. I study human achievement, success, and psychology, believing … [Read more...]

Leads Don’t Hatch Themselves

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The dealership’s website told me to request more information about the automobile I was viewing by providing my name, email address, and phone number. It had two buttons I could choose from to indicate whether I preferred to be contacted by telephone or email. In a move that is … [Read more...]

The Leadership Playbook: Leaders Don’t Have Off Days

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It’s funny that people criticize the President for taking vacations (Bush) or playing golf (Obama). Do you think the President of the United States is ever really “off?” His day still starts with CIA and NSA briefings and threat assessments of the three or four hundred things … [Read more...]

The Hustler’s Playbook: Hustlers Control Their State

The Hustler's Playbook: Hustlers Control Their State

The hustler exercises control over their attitude. They control their mental state, ensuring that they are in the right frame of mind to produce the results they need (at work or at play). The hustler is optimistic and empowered. The hustler chooses their attitude; they don’t … [Read more...]

Never Stop Prospecting. Ever.

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I recently started running again. It's incredibly difficult to start running when you haven't run in a long time. You don't have the stamina, and your body hurts from the stress, especially your joints. And your form is poor, so you're expending way too much energy for the actual … [Read more...]

The Disruptive Age Doesn’t Care About You

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The Disruptive Age doesn’t care about you or your problems. The social, economic, political, cultural, and scientific factors impacting your business don’t care about your business model. They don’t care about your pricing model either. All of the events taking place in the … [Read more...]

A True Story About Arm’s Length Decision-Making

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Salespeople often get a bad rap, sometimes deservedly so. But some purchasing managers can hang with the worst of them. All the following events are true. The salesperson's business is predominantly driven by RFPs and a process that is normally run by brokers. When this isn’t … [Read more...]

How to Get Leverage

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A few weeks ago I sent a newsletter to my subscribers about how to be compelling, how to help your dream client take action now. The gist of that newsletter was that in order to know how to compel your dream client you need to know what is already compelling them. I also wrote … [Read more...]

How I Read Books Now

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I’ve stopped trying to read a lot of books. I used to read a book a week. I read a book a week outside of my assigned reading in college and all the way through law school. I read hundreds and hundreds of books, and I am happy I invested my time doing so (there are few … [Read more...]

The Leadership Playbook: Leaders Teach Values

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My friend, Howard Bloom, tells a story about Japanese macaques (monkeys). He says that “an innovative leader can spread new practices through the group in hours. But a conservative monkey leader, a dictatorial defender of the traditions he’s inherited or created, can force the … [Read more...]

The Hustler’s Playbook: No One Owes You Anything

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I once heard a non-hustler say, “I can’t live on the money that my company pays me.” This non-hustler believes that his company owes him enough money to meet the standard of living he wants for himself. I heard another non-hustler say, “No one paid for my college, so I didn’t … [Read more...]

The High Price of Transacting

This is a painfully awful blog post to write. But it is, in fact, the most horrific example of the high cost of transactional behavior I have ever seen. On July 17th, Malaysian Airline flight MH17 was flying over war torn Ukraine. The plane was 300 meters over the restricted … [Read more...]

How to Lose a Deal

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Engage in a Process that Doesn’t Serve You: Sales process is for sales managers to forecast. It has nothing to do with real sales calls. If your prospective client wants you to fill out an RFP, RFQ, or RFI, do it. If they want an arms-length process, give them what they want. … [Read more...]

The Real Story Goes Unreported

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Your attitude is important. You have to protect yourself from negativity, lest you become infected. If you turned on the news today, you heard divisive political stories, frightening news about the spread of a dangerous virus, the horrors of war, an earthquake, and problems on … [Read more...]

On Seemingly Adversarial Questions

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The contact sitting across from you appears to be adversarial. She’s asking the toughest of tough questions. She’s incredulous when you respond, even though you are giving her the pure, unadulterated truth. When you explain your answers further, clarifying your responses, she … [Read more...]

Translating Price Objections

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Sometimes what you hear isn’t what is said. Fortunately, I am fluent in “client,” and I can translate. You thought you heard a price objection. Your price is higher than your competitors. Translation: I don’t perceive the value and you haven’t differentiated that value. If … [Read more...]

The Leadership Playbook: Relentless Accountability

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I watched an interview with Jamie Dimon, famed CEO of Chase. The interviewer had heard about a list Dimon carried with him in his pocket. It was handwritten, and he carries it with him at all times. The list is pages long, and it is a record of everything that any of his direct … [Read more...]

The Hustler’s Playbook: Hustlers Put Themselves First

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Hustlers take care of themselves before they take care of other people. This sounds selfish, doesn’t it? It’s not selfish; it is necessary. Keep reading. Hustler’s put their personal health first. They make time to exercise each morning, knowing that the body that carries around … [Read more...]

The Invaluable Nature of Mistakes

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I was a better salesperson before I was given my first job in sales. I just tried to get people to meet with me, some did, and some gave me good opportunities. Then my manager made me a full time, outside salesperson. The company armed me with a big binder full of our history, … [Read more...]